Hybridity in cultural globalization

Marwan M. Kraidy*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

211 Scopus citations

Abstract

Hybridity has become a master trope across many spheres of cultural research, theory, and criticism, and one of the most widely used and criticized concepts in postcolonial theory. This article begins with a thorough review of the interdisciplinary scholarship on hybridity. Then it revisits the trope of hybridity in the context of a series of articles on cultural globalization published in the Washington Post in 1998. This series on "American Popular Culture Abroad" appropriates hybridity to describe the global reception of U.S. American popular culture. Due to the controversy surrounding hybridity, the discourse woven into these articles invites a critical deconstruction. A discussion of the implications of hybridity's conceptual ambiguity follows. Finally, this article makes the case that hybridity is a conceptual inevitability, and proposes an intercontextual theory of hybridity, which comprehends global cultural dynamics by articulating hybridity and hegemony, providing an initial theoretical platform for a critical cultural transnationalism.

Original languageEnglish (US)
Pages (from-to)316-339
Number of pages24
JournalCommunication Theory
Volume12
Issue number3
DOIs
StatePublished - Aug 2002
Externally publishedYes

ASJC Scopus subject areas

  • Communication
  • Language and Linguistics
  • Linguistics and Language

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