"I can be happy even when i lose the game": The influence of chronic regulatory focus and primed self-construal on exergamers' mood

Research output: Contribution to journalArticle

14 Scopus citations


This research explored the effects of priming interdependent self-construals (collective self) versus independent self-construals (private self) on exergame players' mood in response to negative performance feedback. An experiment was conducted to test the interaction effects of self-construal priming as a situational factor and game players' chronic regulatory focus as an individual difference factor. To this end, the author leveraged a video-game console (Wii) and an exergame (Dance Dance Revolution) in a controlled, randomized 2×2 (experimental priming: interdependent self-construal vs. independent self-construal×game players' chronic promotion regulatory focus: low vs. high) between-subjects factorial design experiment (N=58). The results of a two-way analysis of variance demonstrated the proposed interaction effect between primed self-construal and game players' chronic regulatory focus on the game players' mood in response to negative performance. The theoretical mechanism underlying the two-way interaction is explicated by regulatory focus and the primed self-construals is explicated by regulatory focus theory and two-basket theory. Practical implications for game developers and theoretical contributions to video-game research are discussed.

Original languageEnglish (US)
Pages (from-to)467-471
Number of pages5
JournalCyberpsychology, Behavior, and Social Networking
Issue number4
StatePublished - Aug 1 2010


ASJC Scopus subject areas

  • Social Psychology
  • Communication
  • Applied Psychology
  • Human-Computer Interaction
  • Computer Science Applications

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