"I feel more connected to the physically ideal mini me than the mirror-image mini me": Theoretical implications of the "malleable self" for speculations on the effects of avatar creation on avatar-self connection in Wii

Research output: Contribution to journalArticle

30 Scopus citations


What are the impacts of creating an avatar replicating the actual self versus an avatar projecting the ideal self on game players' avatar-self connection? This study leveraged an avatar-creating game (Mii Channel) within a video-game console (Wii) in a controlled, randomized study. The results of a two-group comparison (actual self-priming vs. ideal self-priming) between-subjects study (N = 76) demonstrated the significant main effect of self-priming via avatar (Mii) creation on avatar-self connection. Game players who were primed to create a Mii reflecting the ideal self felt greater avatar-self connection than those primed to create a replica Mii mirroring the actual self. Theoretical values and implications for a burgeoning body of research on the "malleable self" and the multidimensionality of the self-concept in avatar-based interactive media are discussed.

Original languageEnglish (US)
Pages (from-to)567-570
Number of pages4
JournalCyberpsychology, Behavior, and Social Networking
Issue number5
StatePublished - Oct 1 2010


ASJC Scopus subject areas

  • Human-Computer Interaction
  • Applied Psychology
  • Communication
  • Computer Science Applications
  • Social Psychology
  • Medicine(all)

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