Idea management.

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

ASJC Scopus subject areas

TY - JOUR

T1 - Idea management.

AU - Kotler, P.

PY - 1986/3

Y1 - 1986/3

UR - http://www.scopus.com/inward/record.url?scp=0022688493&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=0022688493&partnerID=8YFLogxK

M3 - Article

C2 - 10280310

AN - SCOPUS:0022688493

SN - 0885-257X

VL - 29

SP - 45

EP - 48

JO - Healthcare Forum

JF - Healthcare Forum

IS - 2

ER -