Impact of Deals and Deal Retraction on Brand Switching

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	72-81
Journal	Journal of Marketing Research
Volume	15
State	Published - Feb 1978

Cite this

@article{cf8ca2650efb476b858ed9b1f7314409,

title = "Impact of Deals and Deal Retraction on Brand Switching",

author = "Dodson, {Joe A.} and Tybout, {Alice M.} and Brian Sternthal",

year = "1978",

month = feb,

language = "English",

volume = "15",

pages = "72--81",

journal = "Journal of Marketing Research",

issn = "0022-2437",

publisher = "American Marketing Association",

}