Implications for Advertising Effectiveness of Divergence Among Measured Advertising Effects

Philip J. Mazzocco, Derek D. Rucker, Timothy C. Brock

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Applying social cognition to consumer-focused strategy
Editors	Paul M. Herr, Frank R. Kardes, Jacques Nantel
Place of Publication	Mahwah, NJ
Publisher	Lawrence Erlbaum Associates
State	Published - 2005

Cite this

@inbook{017f77a97267415194d745f88d059aee,

title = "Implications for Advertising Effectiveness of Divergence Among Measured Advertising Effects",

author = "Mazzocco, \{Philip J.\} and Rucker, \{Derek D.\} and Brock, \{Timothy C.\}",

year = "2005",

language = "English",

editor = "Herr, \{Paul M.\} and Kardes, \{Frank R.\} and Jacques Nantel",

booktitle = "Applying social cognition to consumer-focused strategy",

publisher = "Lawrence Erlbaum Associates",

}

Implications for Advertising Effectiveness of Divergence Among Measured Advertising Effects. / Mazzocco, Philip J.; Rucker, Derek D.; Brock, Timothy C.
Applying social cognition to consumer-focused strategy. ed. / Paul M. Herr; Frank R. Kardes; Jacques Nantel. Mahwah, NJ: Lawrence Erlbaum Associates, 2005.

Research output: Chapter in Book/Report/Conference proceeding › Chapter

TY - CHAP

T1 - Implications for Advertising Effectiveness of Divergence Among Measured Advertising Effects

AU - Mazzocco, Philip J.

AU - Rucker, Derek D.

AU - Brock, Timothy C.

PY - 2005

Y1 - 2005

M3 - Chapter

BT - Applying social cognition to consumer-focused strategy

A2 - Herr, Paul M.

A2 - Kardes, Frank R.

A2 - Nantel, Jacques

PB - Lawrence Erlbaum Associates

CY - Mahwah, NJ

ER -