Impression Management in Services Marketing

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationHandbook of Services Marketing & Management
PublisherSage Publications
Pages51-68
StatePublished - 2000

Cite this

Grayson, K. (2000). Impression Management in Services Marketing. In Handbook of Services Marketing & Management (pp. 51-68). Sage Publications.