TY - JOUR
T1 - Impressions of “Evidence-Based Practice”
T2 - A Direct-to-Consumer Survey of Caregivers Concerned About Adolescent Substance Use
AU - Becker, Sara J.
AU - Weeks, Brittany J.
AU - Escobar, Katherine I.
AU - Moreno, Oswaldo
AU - DeMarco, Cathryn R.
AU - Gresko, Shelly A.
N1 - Publisher Copyright:
© 2018, © 2018 Society of Clinical Child & Adolescent Psychology.
PY - 2018/4/3
Y1 - 2018/4/3
N2 - National behavioral health organizations have recently started using direct-to-consumer (DTC) marketing strategies as a means of promoting increased utilization of evidence-based practice (EBP). Such strategies often encourage patients and caregivers to proactively seek out EBP, based on the assumptions that patients and caregivers understand the concept and view it favorably. We conducted a DTC marketing survey of caregivers concerned about their adolescents’ substance use in order to explore how these caregivers define, value, and prefer to describe the EBP concept. We also examined whether caregiver perceptions of EBP vary by sociodemographic (race/ethnicity, income per capital, education level) and clinical (adolescent’s history of therapy) characteristics. A total of 411 caregivers (86% women, 88% non-Hispanic White) of adolescents ages 12–19 (M age = 16.1, SD = 1.8, 82% non-Hispanic White) completed an online survey. Caregivers answered a series of questions evaluating assumed definitions of EBP, underlying EBP principles, the appeal of EBP, and alternate terms to describe EBP. Chi-square analyses and multivariate logistic regressions were used to examine which variables were associated with the greatest likelihood of response selection. Results indicated that most parents defined EBP correctly, valued EBP principles, and found EBP appealing. However, caregivers from racial/ethnic minority groups, with lower income per capita and lower education, were more likely to define EBP incorrectly and have negative impressions of the concept. Education level was the strongest and most consistent predictor of caregiver perceptions. Clinical implications for the development of targeted, accessible marketing messages are discussed.
AB - National behavioral health organizations have recently started using direct-to-consumer (DTC) marketing strategies as a means of promoting increased utilization of evidence-based practice (EBP). Such strategies often encourage patients and caregivers to proactively seek out EBP, based on the assumptions that patients and caregivers understand the concept and view it favorably. We conducted a DTC marketing survey of caregivers concerned about their adolescents’ substance use in order to explore how these caregivers define, value, and prefer to describe the EBP concept. We also examined whether caregiver perceptions of EBP vary by sociodemographic (race/ethnicity, income per capital, education level) and clinical (adolescent’s history of therapy) characteristics. A total of 411 caregivers (86% women, 88% non-Hispanic White) of adolescents ages 12–19 (M age = 16.1, SD = 1.8, 82% non-Hispanic White) completed an online survey. Caregivers answered a series of questions evaluating assumed definitions of EBP, underlying EBP principles, the appeal of EBP, and alternate terms to describe EBP. Chi-square analyses and multivariate logistic regressions were used to examine which variables were associated with the greatest likelihood of response selection. Results indicated that most parents defined EBP correctly, valued EBP principles, and found EBP appealing. However, caregivers from racial/ethnic minority groups, with lower income per capita and lower education, were more likely to define EBP incorrectly and have negative impressions of the concept. Education level was the strongest and most consistent predictor of caregiver perceptions. Clinical implications for the development of targeted, accessible marketing messages are discussed.
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U2 - 10.1080/23794925.2018.1429228
DO - 10.1080/23794925.2018.1429228
M3 - Article
C2 - 30984870
AN - SCOPUS:85045440090
SN - 2379-4925
VL - 3
SP - 70
EP - 80
JO - Evidence-Based Practice in Child and Adolescent Mental Health
JF - Evidence-Based Practice in Child and Adolescent Mental Health
IS - 2
ER -