It can be difficult to understand physical measurements (e.g., 28 lb, 600 gallons) that appear in news stories, data reports, and other documents. We develop tools that automatically re-express unfamiliar measurements using the measurements of familiar objects. Our work makes three contributions: (1) we identify effectiveness criteria for objects used in concrete measurement re-expressions; (2) we operationalize these criteria in a scalable method for mining a large dataset of concrete familiar objects with their physical dimensions from Amazon and Wikipedia; and (3) we develop automated concrete reexpression tools that implement three common re-expression strategies (adding familiar context, reunitization and proportional analogy) as energy minimization algorithms. Crowdsourced evaluations of our tools indicate that people find news articles with re-expressions more helpful and re-expressions help them to better estimate new measurements. ACM Classification Keywords H.5.m. Information Interfaces and Presentation (e.g. HCI): Miscellaneous.