Improving Direct Marketing Scoring Models Through Model Aggregation

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	51-68
Journal	Journal of Interactive Marketing
Volume	22
State	Published - 2008

Cite this

@article{22649310d6804df48b4effb622afa1f8,

title = "Improving Direct Marketing Scoring Models Through Model Aggregation",

author = "Malthouse, {Edward C.} and K. Derenthal",

year = "2008",

language = "English",

volume = "22",

pages = "51--68",

journal = "Journal of Interactive Marketing",

issn = "1094-9968",

publisher = "Elsevier Limited",

}