Improving the creativity of organizational work groups

Research output: Contribution to journalReview articlepeer-review

129 Scopus citations


In the rapidly changing, more competitive new economy, teams need to engage in divergent thinking in which they put aside typical assumptions. However, the deck seems to be stacked against teams as the agents of creativity. Indeed, teams excel at convergent thinking, but it is individuals who excel at divergent thinking. In this article, the four key obstacles to creative teamwork are identified and described. Then, ten techniques for enhancing creative teamwork are outlined that most teams or workgroups can put into place. These techniques have all been proven effective in enhancing creativity and are extremely cost-effective.

Original languageEnglish (US)
Pages (from-to)96-109
Number of pages14
JournalAcademy of Management Executive
Issue number1
StatePublished - Feb 2003

ASJC Scopus subject areas

  • Marketing


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