In a world filled with ‘media’, why do we have a scarcity of true media ‘brands’?

Judy U Franks

In a world filled with ‘media’, why do we have a scarcity of true media ‘brands’?

Integrated Marketing Communications

Research output: Contribution to journal › Article

Original language	English (US)
Journal	Radio and Television Business Reports
State	Published - Aug 20 2010

Cite this

@article{fae164ab56b74f70807cb75814e3fb3a,

title = "In a world filled with {\textquoteleft}media{\textquoteright}, why do we have a scarcity of true media {\textquoteleft}brands{\textquoteright}?",

author = "Franks, {Judy U}",

note = "http://www.rbr.com/in-a-world-filled-with-media-why-do-we-have-a-scarcity-of-true-media-brands/",

year = "2010",

month = aug,

day = "20",

language = "English (US)",

journal = "Radio and Television Business Reports ",

}