Abstract
Consumer reactions to COVID-19 pandemic disruptions have been varied, including modifications in spending frequency, amount, product categories and delivery channels. This study analyzes spending data from a sample of 720 U.S. households during the start of deconfinement and early vaccine rollout to understand changes in spending and behavior one year into the pandemic. This paper finds that overall spending is similar to pre-pandemic levels, except for a 28% decline in prepared food spending. More educated and higher income households with children have shifted away from in-person spending, whereas politically conservative respondents are more likely to shop in-person and via pickup.
Original language | English (US) |
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Pages (from-to) | 295-311 |
Number of pages | 17 |
Journal | Travel Behaviour and Society |
Volume | 31 |
DOIs | |
State | Published - Apr 2023 |
Funding
Partial funding for the research on which this paper is based is provided by the U.S Department of Transportation Tier 1 University Transportation Center on Telemobility, awarded to Northwestern University in partnership with the University of California, Berkeley and the University of Texas, Austin. The survey design and analysis have benefited from discussions with Telemobility Center researchers, especially Profs. Joseph Schofer, Sunil Chopra and Ian Savage at Northwestern, as well as Qianhua Luo at UC, Berkeley. The contents remain the sole responsibility of the authors and do not necessarily reflect the positions of the sponsoring agency. This research has been approved by the Northwestern University Institutional Review Board with the study number STU00213925. Partial funding for the research on which this paper is based is provided by the U.S Department of Transportation Tier 1 University Transportation Center on Telemobility, awarded to Northwestern University in partnership with the University of California, Berkeley and the University of Texas, Austin. The survey design and analysis have benefited from discussions with Telemobility Center researchers, especially Profs. Joseph Schofer, Sunil Chopra and Ian Savage at Northwestern, as well as Qianhua Luo at UC, Berkeley. The contents remain the sole responsibility of the authors and do not necessarily reflect the positions of the sponsoring agency. This research has been approved by the Northwestern University Institutional Review Board with the study number STU00213925. The authors confirm contribution to this paper as follows: study conception and design: MS, DT, AS, HM, JW, SS; data collection: MS, DT, AS, HM, JW, SS; analysis and interpretation: MS, DT, AS, HM, JW, SS; draft manuscript preparation and figures: MS; manuscript revision: MS, AS, DT, HM, SS. All authors reviewed the results and approved the final version of the manuscript.
Keywords
- Covid-19 pandemic
- Household expenditure
- Hurdle regression
- Longitudinal survey
- Spending behavior
- Spending channels
ASJC Scopus subject areas
- Geography, Planning and Development
- Transportation