In Search for an Audience-Supported Business Model for Local Newspapers: Findings from Clickstream and Subscriber Data

Su Jung Kim*, Yayu Zhou, Edward C. Malthouse, Yasaman Kamyab Hessary

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

20 Scopus citations

Fingerprint

Dive into the research topics of 'In Search for an Audience-Supported Business Model for Local Newspapers: Findings from Clickstream and Subscriber Data'. Together they form a unique fingerprint.

Keyphrases

Social Sciences