Abstract
This paper presents a framework for organizing and discussing factors influencing consumer choice dynamics, how these factors may be incorporated into models of buyer behavior and problems that may arise in estimating such models. The paper identifies research issues and delineates possible approaches.
Original language | English (US) |
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Pages (from-to) | 241-252 |
Number of pages | 12 |
Journal | Marketing Letters |
Volume | 2 |
Issue number | 3 |
DOIs | |
State | Published - Aug 1 1991 |
Keywords
- Buyer Behavior
- Choice Dynamics
ASJC Scopus subject areas
- Business and International Management
- Economics and Econometrics
- Marketing