Incorporating choice dynamics in models of consumer behavior

Leigh McAlister; Rajendra Srivastava; Joel Horowitz; Morgan Jones; Wagner Kamakura; Jack Kulchitsky; Brian Ratchford; Gary Russel; Fareena Sultan; Tetsuo Yai; Doyle Weiss; Russ Winer

doi:10.1007/BF02404075

Incorporating choice dynamics in models of consumer behavior

Leigh McAlister^*, Rajendra Srivastava, Joel Horowitz, Morgan Jones, Wagner Kamakura, Jack Kulchitsky, Brian Ratchford, Gary Russel, Fareena Sultan, Tetsuo Yai, Doyle Weiss, Russ Winer

^*Corresponding author for this work

Economics

Research output: Contribution to journal › Article › peer-review

19 Scopus citations

Abstract

This paper presents a framework for organizing and discussing factors influencing consumer choice dynamics, how these factors may be incorporated into models of buyer behavior and problems that may arise in estimating such models. The paper identifies research issues and delineates possible approaches.

Original language	English (US)
Pages (from-to)	241-252
Number of pages	12
Journal	Marketing Letters
Volume	2
Issue number	3
DOIs	https://doi.org/10.1007/BF02404075
State	Published - Aug 1 1991

Keywords

Buyer Behavior
Choice Dynamics

ASJC Scopus subject areas

Business and International Management
Economics and Econometrics
Marketing

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10.1007/BF02404075

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title = "Incorporating choice dynamics in models of consumer behavior",

abstract = "This paper presents a framework for organizing and discussing factors influencing consumer choice dynamics, how these factors may be incorporated into models of buyer behavior and problems that may arise in estimating such models. The paper identifies research issues and delineates possible approaches.",

keywords = "Buyer Behavior, Choice Dynamics",

author = "Leigh McAlister and Rajendra Srivastava and Joel Horowitz and Morgan Jones and Wagner Kamakura and Jack Kulchitsky and Brian Ratchford and Gary Russel and Fareena Sultan and Tetsuo Yai and Doyle Weiss and Russ Winer",

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AU - Horowitz, Joel

AU - Jones, Morgan

AU - Kamakura, Wagner

AU - Kulchitsky, Jack

AU - Ratchford, Brian

AU - Russel, Gary

AU - Sultan, Fareena

AU - Yai, Tetsuo

AU - Weiss, Doyle

AU - Winer, Russ

PY - 1991/8/1

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N2 - This paper presents a framework for organizing and discussing factors influencing consumer choice dynamics, how these factors may be incorporated into models of buyer behavior and problems that may arise in estimating such models. The paper identifies research issues and delineates possible approaches.

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JO - Marketing Letters

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IS - 3

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Incorporating choice dynamics in models of consumer behavior

Abstract

Keywords

ASJC Scopus subject areas

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