Incorporating choice dynamics in models of consumer behavior

Leigh McAlister*, Rajendra Srivastava, Joel Horowitz, Morgan Jones, Wagner Kamakura, Jack Kulchitsky, Brian Ratchford, Gary Russel, Fareena Sultan, Tetsuo Yai, Doyle Weiss, Russ Winer

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

17 Scopus citations


This paper presents a framework for organizing and discussing factors influencing consumer choice dynamics, how these factors may be incorporated into models of buyer behavior and problems that may arise in estimating such models. The paper identifies research issues and delineates possible approaches.

Original languageEnglish (US)
Pages (from-to)241-252
Number of pages12
JournalMarketing Letters
Issue number3
StatePublished - Aug 1 1991


  • Buyer Behavior
  • Choice Dynamics

ASJC Scopus subject areas

  • Business and International Management
  • Economics and Econometrics
  • Marketing


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