Incorporating choice dynamics in models of consumer behavior

Leigh McAlister*, Rajendra Srivastava, Joel Horowitz, Morgan Jones, Wagner Kamakura, Jack Kulchitsky, Brian Ratchford, Gary Russel, Fareena Sultan, Tetsuo Yai, Doyle Weiss, Russ Winer

*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

19 Scopus citations

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Social Sciences