Increasing Learning from TV News

R. Perloff, E. Wartella, L.B. Becker

Research output: Contribution to journalArticlepeer-review

11 Scopus citations

Abstract

Describes an experiment that manipulated two variables, repetition and pausing for viewer "digestion" of information in a news telecast. Concludes that the use of repetition increased viewers' retention of information, but that pauses did not.
Original languageEnglish
Pages (from-to)83-86
JournalJournalism Quarterly
Volume59
StatePublished - 1982

Fingerprint Dive into the research topics of 'Increasing Learning from TV News'. Together they form a unique fingerprint.

Cite this