Increasing Learning from TV News

R. Perloff, E. Wartella, L.B. Becker

Research output: Contribution to journalArticlepeer-review

11 Scopus citations


Describes an experiment that manipulated two variables, repetition and pausing for viewer "digestion" of information in a news telecast. Concludes that the use of repetition increased viewers' retention of information, but that pauses did not.
Original languageEnglish
Pages (from-to)83-86
JournalJournalism Quarterly
StatePublished - 1982

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