India's Fair Skin Phenomena

Venkata A. Guda, Roopal V. Kundu

Research output: Contribution to journalArticlepeer-review


Fair skin is a highly sought out and ingrained aspect of Indian heritage. It has been associated with wealth, prestige, and higher social status. People have gone to great ends to help lighten their skin, including using bleaching therapies. Media outlets and the cosmetic industry have drawn people's attention to these products and increased their awareness regarding the importance of fair skin; however, the widespread usage of these products has negatively impacted people's health and contributed to social inequality. As a result, this issue is a growing public and global health concern.

Original languageEnglish (US)
Pages (from-to)177-178
Number of pages2
Issue number3
StatePublished - 2021

ASJC Scopus subject areas

  • Immunology and Allergy
  • Dermatology


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