Information Availability as a Determinant of Multiple Request Effectiveness

Research output: Contribution to journal › Article

Original language	English
Pages (from-to)	280-290
Journal	Journal of Marketing Research
Volume	20
State	Published - Aug 1983

Cite this

@article{795c6235b5d248179138cd65db92a792,

title = "Information Availability as a Determinant of Multiple Request Effectiveness",

author = "Tybout, {Alice M.} and Brian Sternthal and Calder, {Bobby J.}",

year = "1983",

month = aug,

language = "English",

volume = "20",

pages = "280--290",

journal = "Journal of Marketing Research",

issn = "0022-2437",

publisher = "American Marketing Association",

}