Original language | English (US) |
---|---|
Pages (from-to) | 145-162 |
Number of pages | 18 |
Journal | Journal of Business Research |
Volume | 4 |
Issue number | 2 |
DOIs |
|
State | Published - May 1976 |
ASJC Scopus subject areas
- Marketing
Herbert Moskowitz*, John Keith Murnighan
Research output: Contribution to journal › Comment/debate › peer-review
Original language | English (US) |
---|---|
Pages (from-to) | 145-162 |
Number of pages | 18 |
Journal | Journal of Business Research |
Volume | 4 |
Issue number | 2 |
DOIs |
|
State | Published - May 1976 |