Integrated marketing communications

Don E. Schultz*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

32 Scopus citations
Original languageEnglish (US)
Pages (from-to)99-104
Number of pages6
JournalJournal of Promotion Management
Volume1
Issue number1
DOIs
StatePublished - Feb 12 1992

ASJC Scopus subject areas

  • Marketing

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