Original language | English (US) |
---|---|
Pages (from-to) | 99-104 |
Number of pages | 6 |
Journal | Journal of Promotion Management |
Volume | 1 |
Issue number | 1 |
DOIs | |
State | Published - Feb 12 1992 |
ASJC Scopus subject areas
- Marketing
Don E. Schultz*
Research output: Contribution to journal › Article › peer-review
Original language | English (US) |
---|---|
Pages (from-to) | 99-104 |
Number of pages | 6 |
Journal | Journal of Promotion Management |
Volume | 1 |
Issue number | 1 |
DOIs | |
State | Published - Feb 12 1992 |