Integrated Marketing Communications

Research output: Chapter in Book/Report/Conference proceedingEntry for encyclopedia/dictionary

Original languageEnglish (US)
Title of host publicationThe SAGE Encyclopedia of Corporate Reputation
EditorsCraig E. Carroll
PublisherSage
ISBN (Print)978-1483376509
StatePublished - 2016

Cite this

Caywood, C. L. (2016). Integrated Marketing Communications. In C. E. Carroll (Ed.), The SAGE Encyclopedia of Corporate Reputation Sage.