Integrated Marketing Communications

Research output: Chapter in Book/Report/Conference proceedingEntry for encyclopedia/dictionary

Original languageEnglish (US)
Title of host publicationThe SAGE Encyclopedia of Corporate Reputation
EditorsCraig E. Carroll
PublisherSage
ISBN (Print)978-1483376509
StatePublished - 2016

Cite this

Caywood, C. L. (2016). Integrated Marketing Communications. In C. E. Carroll (Ed.), The SAGE Encyclopedia of Corporate Reputation Sage.
Caywood, Clarke L. / Integrated Marketing Communications. The SAGE Encyclopedia of Corporate Reputation. editor / Craig E. Carroll. Sage, 2016.
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title = "Integrated Marketing Communications",
author = "Caywood, {Clarke L}",
note = "DOI: http://dx.doi.org/10.4135/9781483376493.n146",
year = "2016",
language = "English (US)",
isbn = "978-1483376509",
editor = "Carroll, {Craig E.}",
booktitle = "The SAGE Encyclopedia of Corporate Reputation",
publisher = "Sage",

}

Caywood, CL 2016, Integrated Marketing Communications. in CE Carroll (ed.), The SAGE Encyclopedia of Corporate Reputation. Sage.

Integrated Marketing Communications. / Caywood, Clarke L.

The SAGE Encyclopedia of Corporate Reputation. ed. / Craig E. Carroll. Sage, 2016.

Research output: Chapter in Book/Report/Conference proceedingEntry for encyclopedia/dictionary

TY - CHAP

T1 - Integrated Marketing Communications

AU - Caywood, Clarke L

N1 - DOI: http://dx.doi.org/10.4135/9781483376493.n146

PY - 2016

Y1 - 2016

M3 - Entry for encyclopedia/dictionary

SN - 978-1483376509

BT - The SAGE Encyclopedia of Corporate Reputation

A2 - Carroll, Craig E.

PB - Sage

ER -

Caywood CL. Integrated Marketing Communications. In Carroll CE, editor, The SAGE Encyclopedia of Corporate Reputation. Sage. 2016