Integrated Marketing Communications

Research output: Chapter in Book/Report/Conference proceeding › Entry for encyclopedia/dictionary

Original language	English (US)
Title of host publication	The SAGE Encyclopedia of Corporate Reputation
Editors	Craig E. Carroll
Publisher	Sage
ISBN (Print)	978-1483376509
State	Published - 2016

Cite this

@inbook{c1756c57897246718b5c9bc56355248e,

title = "Integrated Marketing Communications",

author = "Caywood, {Clarke L}",

note = "DOI: http://dx.doi.org/10.4135/9781483376493.n146",

year = "2016",

language = "English (US)",

isbn = "978-1483376509",

editor = "Carroll, {Craig E.}",

booktitle = "The SAGE Encyclopedia of Corporate Reputation",

publisher = "Sage",

}