Abstract
For years Northwestern University offered separate graduate degree programs in corporate public relations, advertising, and direct marketing. Those programs have been fused into an integrated marketing communications program. The five-quarter program includes a core of new marketing communications planning and management classes, professional specialization classes in corporate public relations, advertising, and direct marketing along with a cluster of MBA-level business classes.
Original language | English (US) |
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Pages (from-to) | 237-244 |
Number of pages | 8 |
Journal | Public Relations Review |
Volume | 17 |
Issue number | 3 |
DOIs | |
State | Published - 1991 |
ASJC Scopus subject areas
- Communication
- Marketing
- Organizational Behavior and Human Resource Management