Integrated marketing communications in U.S. advertising agencies: An exploratory study

Don Edward Schultz, Philip J. Kitchen

Research output: Contribution to journalArticlepeer-review

108 Scopus citations

Fingerprint

Dive into the research topics of 'Integrated marketing communications in U.S. advertising agencies: An exploratory study'. Together they form a unique fingerprint.

Business & Economics

Social Sciences

Engineering & Materials Science