Integrated marketing communications: Practice leads theory

Philip J. Kitchen, Ilchul Kim, Don Edward Schultz

Research output: Contribution to journalArticle

62 Scopus citations
Original languageEnglish (US)
Pages (from-to)531-546
Number of pages16
JournalJournal of Advertising Research
Volume48
Issue number4
DOIs
StatePublished - Dec 1 2008

ASJC Scopus subject areas

  • Communication
  • Marketing

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