Integrated marketing communications: Practice leads theory

Philip J. Kitchen; Ilchul Kim; Don E. Schultz

doi:10.2501/S0021849908080513

Integrated marketing communications: Practice leads theory

Philip J. Kitchen, Ilchul Kim, Don E. Schultz

Integrated Marketing Communications

Research output: Contribution to journal › Article › peer-review

75 Scopus citations

Original language	English (US)
Pages (from-to)	531-546
Number of pages	16
Journal	Journal of Advertising Research
Volume	48
Issue number	4
DOIs	https://doi.org/10.2501/S0021849908080513
State	Published - Dec 2008

ASJC Scopus subject areas

Communication
Marketing

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title = "Integrated marketing communications: Practice leads theory",

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AU - Kim, Ilchul

AU - Schultz, Don E.

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Integrated marketing communications: Practice leads theory

ASJC Scopus subject areas

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