Integrating effects and theory in research and application

Bobby J. Calder*, C. Miguel Brendl, Alice M. Tybout

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Scopus citations
Original languageEnglish (US)
Title of host publicationHandbook of Research Methods in Consumer Psychology
PublisherTaylor and Francis Inc.
Pages419-437
Number of pages19
ISBN (Electronic)9781351137706
ISBN (Print)9780815352983
DOIs
StatePublished - Apr 15 2019

ASJC Scopus subject areas

  • Psychology(all)
  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

Cite this

Calder, B. J., Miguel Brendl, C., & Tybout, A. M. (2019). Integrating effects and theory in research and application. In Handbook of Research Methods in Consumer Psychology (pp. 419-437). Taylor and Francis Inc.. https://doi.org/10.4324/9781351137713