Integrating effects and theory in research and application

Bobby J. Calder; C. Miguel Brendl; Alice M. Tybout

doi:10.4324/9781351137713

Integrating effects and theory in research and application

Bobby J. Calder^*, C. Miguel Brendl, Alice M. Tybout

^*Corresponding author for this work

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Research output: Chapter in Book/Report/Conference proceeding › Chapter

6 Scopus citations

Original language	English (US)
Title of host publication	Handbook of Research Methods in Consumer Psychology
Publisher	Taylor and Francis Inc.
Pages	419-437
Number of pages	19
ISBN (Electronic)	9781351137706
ISBN (Print)	9780815352983
DOIs	https://doi.org/10.4324/9781351137713
State	Published - Apr 15 2019

ASJC Scopus subject areas

Psychology(all)
Economics, Econometrics and Finance(all)
Business, Management and Accounting(all)

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10.4324/9781351137713

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author = "Calder, {Bobby J.} and {Miguel Brendl}, C. and Tybout, {Alice M.}",

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Integrating effects and theory in research and application

ASJC Scopus subject areas

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