Integrating effects and theory in research and application

Bobby Calder*, C. Miguel Brendl, Alice M. Tybout

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationHandbook of Research Methods in Consumer Psychology
PublisherTaylor and Francis Inc.
Pages419-437
Number of pages19
ISBN (Electronic)9781351137706
ISBN (Print)9780815352983
DOIs
StatePublished - Apr 15 2019

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Research

ASJC Scopus subject areas

  • Psychology(all)
  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

Cite this

Calder, B., Miguel Brendl, C., & Tybout, A. M. (2019). Integrating effects and theory in research and application. In Handbook of Research Methods in Consumer Psychology (pp. 419-437). Taylor and Francis Inc.. https://doi.org/10.4324/9781351137713
Calder, Bobby ; Miguel Brendl, C. ; Tybout, Alice M. / Integrating effects and theory in research and application. Handbook of Research Methods in Consumer Psychology. Taylor and Francis Inc., 2019. pp. 419-437
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Calder, B, Miguel Brendl, C & Tybout, AM 2019, Integrating effects and theory in research and application. in Handbook of Research Methods in Consumer Psychology. Taylor and Francis Inc., pp. 419-437. https://doi.org/10.4324/9781351137713

Integrating effects and theory in research and application. / Calder, Bobby; Miguel Brendl, C.; Tybout, Alice M.

Handbook of Research Methods in Consumer Psychology. Taylor and Francis Inc., 2019. p. 419-437.

Research output: Chapter in Book/Report/Conference proceedingChapter

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Calder B, Miguel Brendl C, Tybout AM. Integrating effects and theory in research and application. In Handbook of Research Methods in Consumer Psychology. Taylor and Francis Inc. 2019. p. 419-437 https://doi.org/10.4324/9781351137713