Integrating Marketing and the Web

Eric G. Berggren, Bobby J. Calder, Ricahrd I. Kolsky

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationKellogg on Integrated Marketing
EditorsDawn Iacobucci, Bobby Calder
PublisherJohn Wiley & Sons
StatePublished - 2003

Cite this

Berggren, E. G., Calder, B. J., & Kolsky, R. I. (2003). Integrating Marketing and the Web. In D. Iacobucci, & B. Calder (Eds.), Kellogg on Integrated Marketing (pp. 250-261). John Wiley & Sons.