Integrating Marketing and the Web

Eric G. Berggren, Bobby J. Calder, Ricahrd I. Kolsky

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Kellogg on Integrated Marketing
Editors	Dawn Iacobucci, Bobby Calder
Publisher	John Wiley & Sons
Pages	250-261
State	Published - 2003

Cite this

@inbook{29400085bbbc468db525721735d87194,

title = "Integrating Marketing and the Web",

author = "Berggren, {Eric G.} and Calder, {Bobby J.} and Kolsky, {Ricahrd I.}",

year = "2003",

language = "English",

pages = "250--261",

editor = "Dawn Iacobucci and Bobby Calder",

booktitle = "Kellogg on Integrated Marketing",

publisher = "John Wiley & Sons",

}