TY - JOUR
T1 - Interaction effects of picture and caption on humor ratings of cartoons
AU - Jones, James M.
AU - Fine, Gary Alan
AU - Brust, Robert G.
PY - 1979/8
Y1 - 1979/8
N2 - The components of cartoon humor were analyzed in order to determine the effects of caption, picture, and interaction between caption and picture of the humor rating of the whole cartoon. Twenty-one male and female college students rated a set of 51 cartoons, presented either complete, or with picture or caption missing. It was found that the humor of the cartoon picture was positively related to the humor rating of the entire cartoon, and this effect was particularly true for highly humorous cartoons. The multiplicative interaction between picture and caption was highly correlated with humor ratings for funny cartoons, but not for less funny cartoons. This finding is taken as providing support for an incongruity notion of cartoon structure.
AB - The components of cartoon humor were analyzed in order to determine the effects of caption, picture, and interaction between caption and picture of the humor rating of the whole cartoon. Twenty-one male and female college students rated a set of 51 cartoons, presented either complete, or with picture or caption missing. It was found that the humor of the cartoon picture was positively related to the humor rating of the entire cartoon, and this effect was particularly true for highly humorous cartoons. The multiplicative interaction between picture and caption was highly correlated with humor ratings for funny cartoons, but not for less funny cartoons. This finding is taken as providing support for an incongruity notion of cartoon structure.
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U2 - 10.1080/00224545.1979.9711631
DO - 10.1080/00224545.1979.9711631
M3 - Article
AN - SCOPUS:84925923616
SN - 0022-4545
VL - 108
SP - 193
EP - 198
JO - Journal of Social Psychology
JF - Journal of Social Psychology
IS - 2
ER -