The components of cartoon humor were analyzed in order to determine the effects of caption, picture, and interaction between caption and picture of the humor rating of the whole cartoon. Twenty-one male and female college students rated a set of 51 cartoons, presented either complete, or with picture or caption missing. It was found that the humor of the cartoon picture was positively related to the humor rating of the entire cartoon, and this effect was particularly true for highly humorous cartoons. The multiplicative interaction between picture and caption was highly correlated with humor ratings for funny cartoons, but not for less funny cartoons. This finding is taken as providing support for an incongruity notion of cartoon structure.
ASJC Scopus subject areas
- Social Psychology