Fingerprint
Dive into the research topics of 'Interactivity, Marketing Communication, and Emerging Markets: A Way Forward'. Together they form a unique fingerprint.- Sort by
- Weight
- Alphabetically
Interactivity, Marketing Communication, and Emerging Markets: A Way Forward
Don E. Schultz*, Edward C. Malthouse
*Corresponding author for this work
Research output: Contribution to journal › Article › peer-review
11
Scopus
citations