TY - JOUR
T1 - Interest in news and politics- or situational determinants? Why people watch the news
AU - Wonneberger, Anke
AU - Schoenbach, Klaus
AU - van Meurs, Lex
PY - 2011/7
Y1 - 2011/7
N2 - This study compared and integrated the influence of motivational and situational determinants on news viewing behavior. Individual people-meter data allowed the unobtrusive study of news viewing situations. The finding is that the viewing context is much more important than motivations. However, interest in the news and politics can reinforce or reverse situational influences. For interested viewers, watching more TV in general mainly explains news viewing, while for less interested viewers, lead-out effects and social viewing are more relevant.
AB - This study compared and integrated the influence of motivational and situational determinants on news viewing behavior. Individual people-meter data allowed the unobtrusive study of news viewing situations. The finding is that the viewing context is much more important than motivations. However, interest in the news and politics can reinforce or reverse situational influences. For interested viewers, watching more TV in general mainly explains news viewing, while for less interested viewers, lead-out effects and social viewing are more relevant.
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U2 - 10.1080/08838151.2011.597466
DO - 10.1080/08838151.2011.597466
M3 - Article
AN - SCOPUS:80052572115
SN - 0883-8151
VL - 55
SP - 325
EP - 343
JO - Journal of Broadcasting and Electronic Media
JF - Journal of Broadcasting and Electronic Media
IS - 3
ER -