Intermedia agenda-setting in a multimedia news environment

Ramona Vonbun*, Katharina Kleinen Von Königslöw, Klaus Schoenbach

*Corresponding author for this work

Research output: Contribution to journalArticle

23 Scopus citations


This article analyzes intermedia agenda-setting processes during a national election campaign of 38 newspapers, online news sites, TV news programs, as well as a wire service, through semi-automatic content analysis and time series analysis. The theoretical assumption was that intermedia agenda-setting is determined by the production structures of certain media types, the opinion-leader role of specific media outlets, and issue-specific characteristics. The findings suggest that, despite previous evidence to the contrary, intermedia agenda-setting also occurs during election campaigns, with a short time lag of 1 day. Additionally, a medium's opinion-leader role depends strongly on issue-specific characteristics, such as obtrusiveness and proximity, mediating the intermedia agenda-setting process. And the traditional role of print media as intermedia agenda-setters is found to be challenged by online news sites.

Original languageEnglish (US)
Pages (from-to)1054-1073
Number of pages20
Issue number8
StatePublished - Nov 1 2016



  • Intermedia agenda-setting
  • newspapers
  • obtrusiveness
  • online news sites
  • time series analysis

ASJC Scopus subject areas

  • Communication
  • Arts and Humanities (miscellaneous)

Cite this

Vonbun, R., Königslöw, K. K. V., & Schoenbach, K. (2016). Intermedia agenda-setting in a multimedia news environment. Journalism, 17(8), 1054-1073.