Internet channel conflict: Problems and solutions

Research output: Chapter in Book/Report/Conference proceedingChapter

5 Scopus citations


This chapter reports the findings of a large-scale study investigating the issues that arise when firms introduce a new Internet channel. Our analysis offers three key contributions. First, we provide a framework to guide firms in anticipating and understanding the unique challenges of introducing an Internet channel. Second, we present a menu of alternatives to address these challenges. Finally, we pose a series of questions which identify which solutions are most appropriate given the particular market and firm context.

Original languageEnglish (US)
Title of host publicationReview of Marketing Research
EditorsNaresh Malhotra
Number of pages30
StatePublished - Dec 1 2010

Publication series

NameReview of Marketing Research
ISSN (Print)1548-6435
ISSN (Electronic)1944-7035

ASJC Scopus subject areas

  • Marketing

Fingerprint Dive into the research topics of 'Internet channel conflict: Problems and solutions'. Together they form a unique fingerprint.

Cite this