Interpersonal Influence on Consumer Behavior: An Attribution Theory Approach

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	29-38
Journal	Journal of Consumer Research
Volume	4
State	Published - Jun 1977

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This output contributes to the following UN Sustainable Development Goals (SDGs)

@article{e4bb2548f0da49989ee2d15b5d4ff0f2,

title = "Interpersonal Influence on Consumer Behavior: An Attribution Theory Approach",

author = "Calder, {Bobby J.} and Burnkrant, {Robert E.}",

year = "1977",

month = jun,

language = "English",

volume = "4",

pages = "29--38",

journal = "Journal of Consumer Research",

issn = "0093-5301",

publisher = "Oxford University Press",

}