Original language | English |
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Pages (from-to) | 337-345 |
Journal | Journal of Marketing Research |
Volume | 23 |
State | Published - Nov 1986 |
Intervention Analysis of a Field Experiment to Assess the Buildup Effect of Advertising
Lakshman Krishnamurthi, Jack Narayan, S.P. Raj
Research output: Contribution to journal › Article › peer-review