Introducing Marketing Letters’ data policy

This issue introduces Marketing Letters’ data policy, formulated by our data policy board, comprised of Dina Mayzlin, Darren Dahl, Anirban Mukhopadhyay, and Joachim Vosgerau (Chair). In line with the vision of the founding editors of Marketing Letters to publish interesting findings that are not wrong, this policy is designed to guard against “being wrong,” without precluding publication of interesting research. It is designed to be (a) simple, i.e., easy to understand and execute; (b) effective, i.e., serving to improve integrity of science and the journal; and (c) protective, i.e., defining the rights, expectations, and responsibilities of all authors and readers of Marketing Letters.