Introduction

James Hay, Lawrence Grossberg, Ellen Ann Wartella

Research output: Chapter in Book/Report/Conference proceedingForeword/postscript

Abstract

The genesis of this book is long and worth reconstructing. It is an allegory of sorts that involves many of the debates that have shaped audience study in recent years. Audience study in the late 1980s was fraught with both a sense of mission and a sense that no one had yet got it right. Its sense of mission had to do with the proliferation of work about the audience across various fields and disciplines. The sense that no one had got it right, however, was just as much the result of its dispersal. This book grew out of the sense of excitement and frustration surrounding the convergence and realignment of multiple disciplines and sites where studies about audience were being done at that time.

Original languageEnglish (US)
Title of host publicationThe Audience and its Landscape
PublisherTaylor and Francis
Pages1-5
Number of pages5
ISBN (Electronic)9780429965364
ISBN (Print)9780813322858
DOIs
StatePublished - Jan 1 2018

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frustration
proliferation
time

ASJC Scopus subject areas

  • Social Sciences(all)

Cite this

Hay, J., Grossberg, L., & Wartella, E. A. (2018). Introduction. In The Audience and its Landscape (pp. 1-5). Taylor and Francis. https://doi.org/10.4324/9780429496813
Hay, James ; Grossberg, Lawrence ; Wartella, Ellen Ann. / Introduction. The Audience and its Landscape. Taylor and Francis, 2018. pp. 1-5
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Introduction. / Hay, James; Grossberg, Lawrence; Wartella, Ellen Ann.

The Audience and its Landscape. Taylor and Francis, 2018. p. 1-5.

Research output: Chapter in Book/Report/Conference proceedingForeword/postscript

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Hay J, Grossberg L, Wartella EA. Introduction. In The Audience and its Landscape. Taylor and Francis. 2018. p. 1-5 https://doi.org/10.4324/9780429496813