Introduction

Venkatesh Shankar*, Gregory S. Carpenter

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingForeword/postscript

Original languageEnglish (US)
Title of host publicationHandbook of Marketing Strategy
PublisherEdward Elgar Publishing Ltd.
Pages1-6
Number of pages6
ISBN (Print)9781849800983
DOIs
StatePublished - Jan 1 2012

ASJC Scopus subject areas

  • Business, Management and Accounting(all)

Cite this

Shankar, V., & Carpenter, G. S. (2012). Introduction. In Handbook of Marketing Strategy (pp. 1-6). Edward Elgar Publishing Ltd.. https://doi.org/10.4337/9781781005224.00007