Introduction

Philip Kotler*

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingForeword/postscript

Original languageEnglish (US)
Title of host publicationNext Generation Business Handbook
Subtitle of host publicationNew Strategies from Tomorrow's Thought Leaders
PublisherJohn Wiley and Sons
Pages453-455
Number of pages3
ISBN (Print)0471669962, 9780471669968
DOIs
StatePublished - Dec 5 2007

ASJC Scopus subject areas

  • General Economics, Econometrics and Finance
  • General Business, Management and Accounting

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