Introduction

Philip Kotler*

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingForeword/postscript

Original languageEnglish (US)
Title of host publicationNext Generation Business Handbook
Subtitle of host publicationNew Strategies from Tomorrow's Thought Leaders
PublisherJohn Wiley and Sons
Pages453-455
Number of pages3
ISBN (Print)0471669962, 9780471669968
DOIs
StatePublished - Dec 5 2007

ASJC Scopus subject areas

  • Business, Management and Accounting(all)
  • Economics, Econometrics and Finance(all)

Cite this

Kotler, P. (2007). Introduction. In Next Generation Business Handbook: New Strategies from Tomorrow's Thought Leaders (pp. 453-455). John Wiley and Sons. https://doi.org/10.1002/9780470172223.part3