Introduction

Philip Kotler*

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingForeword/postscript

Original languageEnglish (US)
Title of host publicationNext Generation Business Handbook
Subtitle of host publicationNew Strategies from Tomorrow's Thought Leaders
PublisherJohn Wiley and Sons
Pages453-455
Number of pages3
ISBN (Print)0471669962, 9780471669968
DOIs
StatePublished - Dec 5 2007

ASJC Scopus subject areas

  • Business, Management and Accounting(all)
  • Economics, Econometrics and Finance(all)

Cite this

Kotler, P. (2007). Introduction. In Next Generation Business Handbook: New Strategies from Tomorrow's Thought Leaders (pp. 453-455). John Wiley and Sons. https://doi.org/10.1002/9780470172223.part3
Kotler, Philip. / Introduction. Next Generation Business Handbook: New Strategies from Tomorrow's Thought Leaders. John Wiley and Sons, 2007. pp. 453-455
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Kotler, P 2007, Introduction. in Next Generation Business Handbook: New Strategies from Tomorrow's Thought Leaders. John Wiley and Sons, pp. 453-455. https://doi.org/10.1002/9780470172223.part3

Introduction. / Kotler, Philip.

Next Generation Business Handbook: New Strategies from Tomorrow's Thought Leaders. John Wiley and Sons, 2007. p. 453-455.

Research output: Chapter in Book/Report/Conference proceedingForeword/postscript

TY - CHAP

T1 - Introduction

AU - Kotler, Philip

PY - 2007/12/5

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DO - 10.1002/9780470172223.part3

M3 - Foreword/postscript

AN - SCOPUS:84890305374

SN - 0471669962

SN - 9780471669968

SP - 453

EP - 455

BT - Next Generation Business Handbook

PB - John Wiley and Sons

ER -

Kotler P. Introduction. In Next Generation Business Handbook: New Strategies from Tomorrow's Thought Leaders. John Wiley and Sons. 2007. p. 453-455 https://doi.org/10.1002/9780470172223.part3