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Introduction: Customer engagement and organizational performance: A financial perspective
Bobby J. Calder
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Corresponding author for this work
Marketing
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Chapter in Book/Report/Conference proceeding
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2
Scopus citations
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Dive into the research topics of 'Introduction: Customer engagement and organizational performance: A financial perspective'. Together they form a unique fingerprint.
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Social Sciences
Customer
100%
Organizational Performance
100%
Consumers
100%
Perspective
100%
Introduction
100%
Macro Level
33%
Contribution
33%
Relevance
16%
Research Area
16%
Guides
16%
Research
16%
Flow
16%
Economic Value
16%
Organizations
16%
Economics, Econometrics and Finance
Customers
100%
Firm Performance
100%
Brand
75%
Economics
50%
Brand Equity
25%
Value Creation
25%
Brand Management
25%
Investors
25%
Information
25%
INIS
performance
100%
values
100%
levels
50%
economics
50%
resources
25%
information
25%
assets
25%
increasing
25%
Computer Science
Organizational Level
100%
Links
50%