Introduction: The evolution of IMC: IMC in a customer-driven marketplace

Don E. Schultz, Charles H. Patti, Philip J. Kitchen

Research output: Chapter in Book/Report/Conference proceeding › Foreword/postscript

Original language	English (US)
Title of host publication	The Evolution of Integrated Marketing Communications
Subtitle of host publication	The Customer-driven Marketplace
Publisher	Taylor and Francis
Pages	1-10
Number of pages	10
ISBN (Electronic)	9781317979616
ISBN (Print)	9781315872728
State	Published - Dec 16 2013

ASJC Scopus subject areas

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