Introduction: The Evolution of IMC: IMC in a Customer-driven Martetplace

Don Edward Schultz; Charles H. Patti; Philip J. Kitchen

Introduction: The Evolution of IMC: IMC in a Customer-driven Martetplace

Don Edward Schultz, Charles H. Patti, Philip J. Kitchen

Integrated Marketing Communications

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (US)
Title of host publication	The Evolution of Integrated Marketing Communications
Subtitle of host publication	The Customer-driven Marketplace
Editors	Don E Schultz, Charles H Patti, Philip J Kitchen
Place of Publication	Abingdon, UK
Publisher	Routledge
Pages	1-10
Number of pages	10
ISBN (Print)	9780415668927
State	Published - 2011

Cite this

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title = "Introduction: The Evolution of IMC: IMC in a Customer-driven Martetplace",

author = "Schultz, {Don Edward} and Patti, {Charles H.} and Kitchen, {Philip J.}",

year = "2011",

language = "English (US)",

isbn = "9780415668927",

pages = "1--10",

editor = "Schultz, {Don E} and Patti, {Charles H} and Kitchen, {Philip J}",

booktitle = "The Evolution of Integrated Marketing Communications",

publisher = "Routledge",

}

Introduction: The Evolution of IMC: IMC in a Customer-driven Martetplace. / Schultz, Don Edward; Patti, Charles H.; Kitchen, Philip J.
The Evolution of Integrated Marketing Communications: The Customer-driven Marketplace. ed. / Don E Schultz; Charles H Patti; Philip J Kitchen. Abingdon, UK: Routledge, 2011. p. 1-10.

Research output: Chapter in Book/Report/Conference proceeding › Chapter

TY - CHAP

T1 - Introduction: The Evolution of IMC

T2 - IMC in a Customer-driven Martetplace

AU - Schultz, Don Edward

AU - Patti, Charles H.

AU - Kitchen, Philip J.

PY - 2011

Y1 - 2011

M3 - Chapter

SN - 9780415668927

SP - 1

EP - 10

BT - The Evolution of Integrated Marketing Communications

A2 - Schultz, Don E

A2 - Patti, Charles H

A2 - Kitchen, Philip J

PB - Routledge

CY - Abingdon, UK

ER -