Introduction to Special Issue on Religion, Media, and Marketing

Research output: Contribution to journalArticlepeer-review

1 Scopus citations


This special issue probes the ways in which religion and marketing hybrids are flourishing in the digital age. The powerful partnership of marketing and religion magnetically attracts consumers to products both secular and sacred. Popular media have increasingly noticed this phenomenon, but it warrants more serious and concerted attention from the academy. Our article contributors consequently explore the religio-cultural and media implications of what is a two-sided phenomenon: marketing religion as a product and marketing products as religion.

Original languageEnglish (US)
Pages (from-to)1-11
Number of pages11
JournalJournal of Religion, Media and Digital Culture
Issue number1
StatePublished - 2022


  • branding
  • consumerism
  • economics
  • marketing
  • politics

ASJC Scopus subject areas

  • Religious studies


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