Abstract
This special issue probes the ways in which religion and marketing hybrids are flourishing in the digital age. The powerful partnership of marketing and religion magnetically attracts consumers to products both secular and sacred. Popular media have increasingly noticed this phenomenon, but it warrants more serious and concerted attention from the academy. Our article contributors consequently explore the religio-cultural and media implications of what is a two-sided phenomenon: marketing religion as a product and marketing products as religion.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 1-11 |
| Number of pages | 11 |
| Journal | Journal of Religion, Media and Digital Culture |
| Volume | 11 |
| Issue number | 1 |
| DOIs | |
| State | Published - 2022 |
Keywords
- branding
- consumerism
- economics
- marketing
- politics
ASJC Scopus subject areas
- Religious studies