Introduction: What's so special about media management?

Gregory Ferrell Lowe*

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingForeword/postscript

4 Scopus citations
Original languageEnglish (US)
Title of host publicationManaging Media Firms and Industries
Subtitle of host publicationWhat's So Special About Media Management?
PublisherSpringer International Publishing
Number of pages20
ISBN (Electronic)9783319085159
ISBN (Print)9783319085142
StatePublished - Aug 20 2015

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

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