Introduction: What's so special about media management?

Gregory Ferrell Lowe*

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingForeword/postscript

4 Scopus citations
Original languageEnglish (US)
Title of host publicationManaging Media Firms and Industries
Subtitle of host publicationWhat's So Special About Media Management?
PublisherSpringer International Publishing
Pages1-20
Number of pages20
ISBN (Electronic)9783319085159
ISBN (Print)9783319085142
DOIs
StatePublished - Aug 20 2015

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

Cite this

Lowe, G. F. (2015). Introduction: What's so special about media management? In Managing Media Firms and Industries: What's So Special About Media Management? (pp. 1-20). Springer International Publishing. https://doi.org/10.1007/978-3-319-08515-9_1