@article{28db8b58f65d4d7c8b31ed9a418e57df,
title = "Is deep learning a game changer for marketing analytics?",
author = "Glen Urban and Artem Timoshenko and Paramveer Dhillon and Hauser, {John R.}",
note = "Funding Information: We would like to thank Suruga Bank and MIT's Initiative on the Digital Economy for their funding support, and NerdWallet and Comscore for providing the data used in the research.",
year = "2020",
language = "English (US)",
volume = "61",
pages = "70--76",
journal = "MIT Sloan Management Review",
issn = "1532-9194",
number = "2",
}