Is deep learning a game changer for marketing analytics?

Glen Urban, Artem Timoshenko, Paramveer Dhillon, John R. Hauser

Research output: Contribution to journalArticlepeer-review

3 Scopus citations
Original languageEnglish (US)
Pages (from-to)70-76
Number of pages7
JournalMIT Sloan Management Review
Volume61
Issue number2
StatePublished - 2020

ASJC Scopus subject areas

  • Decision Sciences(all)
  • Business and International Management
  • Strategy and Management
  • Management of Technology and Innovation

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