Is marketing ethics an oxymoron?

Marketing

Research output: Contribution to journal › Review article › peer-review

8 Scopus citations

Original language	English (US)
Pages (from-to)	30-35
Number of pages	6
Journal	Marketing Management
Volume	13
Issue number	6
State	Published - Nov 1 2004

ASJC Scopus subject areas

Business and International Management
Marketing

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Cite this

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title = "Is marketing ethics an oxymoron?",

author = "Philip Kotler",

year = "2004",

month = nov,

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language = "English (US)",

volume = "13",

pages = "30--35",

journal = "Marketing Management",

issn = "1061-3846",

publisher = "American Marketing Association",

number = "6",

}

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