Is webcare good for business? A study of the effect of managerial response strategies to online reviews on hotel bookings

Ana Isabel Lopes*, Edward C. Malthouse, Nathalie Dens, Patrick De Pelsmacker

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

Fingerprint

Dive into the research topics of 'Is webcare good for business? A study of the effect of managerial response strategies to online reviews on hotel bookings'. Together they form a unique fingerprint.

Keyphrases

Psychology

Social Sciences