| Original language | English (US) |
|---|---|
| Pages (from-to) | 12-13 |
| Number of pages | 2 |
| Journal | Marketing Research |
| Volume | 28 |
| Issue number | 1 |
| State | Published - Mar 1 2016 |
ASJC Scopus subject areas
- Business and International Management
- Marketing
Is your data too thin?
Don Edward Schultz*
*Corresponding author for this work
Research output: Contribution to journal › Short survey › peer-review