ISOTYPE visualization - Working memory, performance, and engagement with pictographs

Steve Haroz, Robert Kosara, Steven L. Franconeri

Research output: Chapter in Book/Report/Conference proceedingConference contribution

74 Scopus citations

Abstract

Although the infographic and design communities have used simple pictographic representations for decades, it is still un-clear whether they can make visualizations more effective. Using simple charts, we tested how pictographic representa-tions impact (1) memory for information just viewed, as well as under the load of additional information, (2) speed of find-ing information, and (3) engagement and preference in seek-ing out these visualizations. We find that superfluous images can distract. But we find no user costs - And some intriguing benefits - When pictographs are used to represent the data.

Original languageEnglish (US)
Title of host publicationCHI 2015 - Proceedings of the 33rd Annual CHI Conference on Human Factors in Computing Systems
Subtitle of host publicationCrossings
PublisherAssociation for Computing Machinery
Pages1191-1200
Number of pages10
ISBN (Electronic)9781450331456
DOIs
StatePublished - Apr 18 2015
Event33rd Annual CHI Conference on Human Factors in Computing Systems, CHI 2015 - Seoul, Korea, Republic of
Duration: Apr 18 2015Apr 23 2015

Publication series

NameConference on Human Factors in Computing Systems - Proceedings
Volume2015-April

Other

Other33rd Annual CHI Conference on Human Factors in Computing Systems, CHI 2015
Country/TerritoryKorea, Republic of
CitySeoul
Period4/18/154/23/15

Keywords

  • Embellishment
  • Isotype
  • Pictograph
  • Psychophysics
  • User per-formance
  • Visualization
  • Working memory

ASJC Scopus subject areas

  • Software
  • Human-Computer Interaction
  • Computer Graphics and Computer-Aided Design

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