Issues in the estimation and application of latent structure models of choice

William R. Dillon*, Ulf Böckenholt, Melinda Smith de Borrero, Ham Bozdogan, Wayne de Sarbo, Sunil Gupta, Wagner Kamakura, Ajith Kumar, Benkatram Ramaswamy, Michael Zenor

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

12 Scopus citations


Our paper provides a brief review and summary of issues and advances in the use of latent structure and other finite mixture models in the analysis of choice data. Focus is directed to three primary areas: (1) estimation and computational issues, (2) specification and interpretation issues, and (3) future research issues. We comment on what latent structure models have promised, what has been, to date, delivered, and what we should look forward to in the future.

Original languageEnglish (US)
Pages (from-to)323-334
Number of pages12
JournalMarketing Letters
Issue number4
StatePublished - Oct 1994


  • discrete choice
  • finite mixture models
  • latent structure models

ASJC Scopus subject areas

  • Business and International Management
  • Economics and Econometrics
  • Marketing


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