Abstract
Our paper provides a brief review and summary of issues and advances in the use of latent structure and other finite mixture models in the analysis of choice data. Focus is directed to three primary areas: (1) estimation and computational issues, (2) specification and interpretation issues, and (3) future research issues. We comment on what latent structure models have promised, what has been, to date, delivered, and what we should look forward to in the future.
Original language | English (US) |
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Pages (from-to) | 323-334 |
Number of pages | 12 |
Journal | Marketing Letters |
Volume | 5 |
Issue number | 4 |
DOIs | |
State | Published - Oct 1994 |
Keywords
- discrete choice
- finite mixture models
- latent structure models
ASJC Scopus subject areas
- Business and International Management
- Economics and Econometrics
- Marketing