TY - JOUR
T1 - IT Business Value and Competitive Advantage
T2 - Integrating a Customer-Based View
AU - Gellweiler, Christof
AU - Krishnamurthi, Lakshman
N1 - Publisher Copyright:
© 2021 Taylor & Francis.
PY - 2021
Y1 - 2021
N2 - This research expands our understanding of IT value by adding a customer-based view (CBV) to the prevalent resource-based view (RBV). Founded on a template analysis, this article suggests an integrated definition for IT value consisting of two complementary facets: monetary customer value and non-monetary organizational value. Value from IT investments can have direct or indirect effects on firm performance. This research also discusses the relationship between IT value, firm performance, and competitive advantage. Abbreviation: CBV: Customer-based view; CI: Customer intimacy (customer-value category); ER: External relations (initial organizational-value category); ESC: Enhanced skills and capabilities (organizational-value category); FX/A: Flexibility, agility (organizational-value category); IS: Information systems; IT: Information technology; K/C: Knowledge and control (initial organizational-value category); OE: Operational excellence (customer-value category); PL: Product leadership (customer-value category); RBV: Resource-based view; SA/SR: Strategic alliances/supplier relationships (organizational-value category); SP/DM: Strategic planning/informed decision-making (organizational-value category).
AB - This research expands our understanding of IT value by adding a customer-based view (CBV) to the prevalent resource-based view (RBV). Founded on a template analysis, this article suggests an integrated definition for IT value consisting of two complementary facets: monetary customer value and non-monetary organizational value. Value from IT investments can have direct or indirect effects on firm performance. This research also discusses the relationship between IT value, firm performance, and competitive advantage. Abbreviation: CBV: Customer-based view; CI: Customer intimacy (customer-value category); ER: External relations (initial organizational-value category); ESC: Enhanced skills and capabilities (organizational-value category); FX/A: Flexibility, agility (organizational-value category); IS: Information systems; IT: Information technology; K/C: Knowledge and control (initial organizational-value category); OE: Operational excellence (customer-value category); PL: Product leadership (customer-value category); RBV: Resource-based view; SA/SR: Strategic alliances/supplier relationships (organizational-value category); SP/DM: Strategic planning/informed decision-making (organizational-value category).
KW - competitive advantage
KW - customer-based view
KW - firm performance
KW - IT/IS business value
KW - resource-based view
KW - strategic IT/IS planning
UR - http://www.scopus.com/inward/record.url?scp=85121732038&partnerID=8YFLogxK
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U2 - 10.1080/10580530.2021.2003487
DO - 10.1080/10580530.2021.2003487
M3 - Article
AN - SCOPUS:85121732038
JO - Information Systems Management
JF - Information Systems Management
SN - 1058-0530
ER -